Last updated: June 30, 2026

This Virginia Farm Bureau Privacy Policy (“Privacy Policy”) describes the privacy practices of the Virginia Farm Bureau family of companies (“Virginia Farm Bureau”, “we”, “our,” or “us”) whose websites and mobile applications link to this Privacy Policy. This Privacy Policy describes the types of personal information we obtain on our websites (collectively, the “Website”), applications, or other interactions (e.g., customer support, social media pages, events, and other communications) that you may have with us (all of these offerings collectively referred to herein as the “Services”), where we determine the means and purposes of processing the personal information (i.e., where we are the “controller” of the personal information). This Privacy Policy also describes how we use the information, the purposes for which we may use it, with whom we may share it, and how you can contact us about our information practices.

This Privacy Policy does not apply to:

• Personal information that we collect and process from job applicants, employees, directors, contractors, service providers, or similar personnel;
• Personal information collected by us through any other means, including on any other website operated or supported by us or any third party that does not link to this Privacy Policy;
• Personal information that we collect and process pursuant to the Gramm-Leach-Bliley Act (GLBA), the Fair Credit Reporting Act (FCRA), or the Health Insurance Portability and Accountability Act (HIPAA); or
• Personal information that we collect and process in connection with establishing eligibility for, or in connection with transactions concerning, insurance products, financial products and services offered by or through us.

In addition to the information provided in this Privacy Policy, we may provide additional or different notices describing our information use and disclosure practices related to other transactions you may have with us. If applicable, such additional or different notices will be presented to you relative to any other such transactions you may have with us as they arise.

This Privacy Policy may be updated from time to time for any reason, at our sole discretion. We will notify you of any material changes to our Privacy Policy by posting the new Privacy Policy on our Website. Please check the Privacy Policy periodically for any updates. Unless applicable laws require us to obtain consent in a different manner, by using or accessing the Services, you are accepting the practices described in this Privacy Policy, and you are consenting to our processing of your information as set forth in this Privacy Policy now and

as amended by us. If you have any questions or comments about this Privacy Policy or our use of your personal information, please contact us trustcenter@vafb.com.

Collection of your Personal Information

“Personal information” is information that identifies, relates to, or describes, directly or indirectly, you as an individual, such as your name, email address, telephone number, or home address.

We may obtain certain personal information in connection with the Services, including:

• Contact information, including your e-mail address, name, home or work address, and telephone number.
• Device information, including your IP address, identifiers associated with your devices, hardware identifier, operating system and version, browser type, domain names, language preferences, access times, referring website addresses, and other device information.
• Social media handles, content and other data posted on our official social media pages or public message boards.
• Documents or other content you upload to the Services; and
• Other personal information that you submit to us.

Sources of Personal Information

We may collect personal information from the following sources:

(1) You (i.e., information you provide to us);

(2) Your devices (see “Information We Collect Through Automated Means” for more information)

(3) Our family of companies; and

(4) Our service providers and other third parties, such as data analytics providers, advertising and marketing partners, payment processors, accessibility and site search providers, operating systems and platforms, and data enrichment providers.

Information We Collect Through Automated Means

As you navigate and interact with our Services, we may use automatic data collection technologies to collect information about your equipment, browsing actions, and usage patterns, which may include personal information. The information we obtain in this manner may include usage details, IP addresses, identifiers associated with your devices,

hardware identifier, operating system and version, web browser characteristics, device characteristics, language preferences, referring/exit pages, clickstream data and times of visits to the Services. These technologies help us remember your information, understand how you interact with our Services, tailor the Services to your preferences and deliver a better and more personalized experience, and otherwise manage and enhance the Services and our other offerings.

The technologies we use for this automatic data collection may include:

• Cookies (or other browser cookies) and similar technologies: A “cookie” is a small piece of data (a text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you.
• Web Beacons. Some parts of the Services may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit Virginia Farm Bureau, for example, to count users who have visited those parts of the Services and for other related statistics.

We and our third-party partners use cookies, pixels, local storage, scripts, and similar technologies to help operate the Services, remember your preferences, conduct analytics, enhance security, and provide and measure advertising, including targeted advertising as described below.

Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Please note, however, that if you elect not to accept cookies, some functionality and areas of the Services may be restricted. To learn how to manage your cookies, please follow the instructions from your specific browser. Where available, you may also manage certain cookie preferences through our cookie settings tool in the footer of the Services.

Analytics and Advertising

We may also use certain third-party analytics and advertising services, such as Google Analytics, Google Ads, Meta advertising tools, and related cookies and pixels. The providers that administer these services may use cookies, pixels, scripts, and other automated technologies to collect information such as your IP address, device identifiers, browser characteristics, and your interactions with our Services and other websites and online services over time. We use this information to understand and improve the performance and content of the Services, measure the effectiveness of our marketing campaigns, detect and prevent fraud, and deliver and measure advertisements that may be tailored to your interests. You can learn more about how Google collects and processes data by visiting “How Google uses information from sites or apps that use our services” (currently available at https://policies.google.com/technologies/partner-sites) and Google’s Privacy Policy (currently available at https://policies.google.com/privacy). To learn more about Google Analytics and how to opt out, please visit https://tools.google.com/dlpage/gaoptout.

If you are interested in more information about these online advertising activities, and how you can generally control cookies from being put on your computer to deliver tailored advertising, you may visit the Digital Advertising Alliance's Consumer Opt-Out Link to opt-out of receiving tailored advertising from companies that participate in those programs. We do not control these opt-out links or whether any particular company chooses to participate in these opt-out programs. We are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms.

Do Not Track

Some browsers include a “Do Not Track” (DNT) setting that can send a signal to the online services you visit indicating that you do not wish to be tracked. Because there is not a common understanding on how to interpret the DNT signal, our Services may not respond to all browser DNT signals. Instead, you can use the range of other tools to control data collection and use, including the cookie controls described in this policy.

Use of your Personal Information

We may use the personal information we obtain about you to:

• Operate the Services and deliver the services you have requested;
• Process and fulfill transactions in connection with our Services;
• Communicate with you, respond to your inquiries, and offer customer support
• Offer our products and services that may be of interest to you, including by sending marketing communications;
• Request your feedback or participation in customer surveys;
• Operate, evaluate, develop, manage and improve the Services and our business (including operating, administering, analyzing and improving our services; developing new services; managing and evaluating the effectiveness of our communications; managing our professional relationships with vendors and other business partners; performing accounting, auditing and other internal functions);
• To conduct research, analytics, and data analysis;
• To detect and prevent fraud;
• To comply with internal policies and applicable law, legal process, exercise and defend legal claims, and fulfill legal obligations; and
• For any other purpose with your consent.

We may also use the information we obtain about you for other purposes disclosed at the time your information is collected.

We use certain cookies, pixels, and similar technologies provided by third parties, including Google Ads, Meta advertising tools, and similar services to display advertisements that may be tailored to your interests based on personal information obtained from your activities over time and across nonaffiliated websites or online applications.

We do not use personal information for the purpose of profiling in furtherance of automated decisions that produce legal or similarly significant effects to you, such as limiting access to our products or services.

Disclosing Personal Information

We do not sell your personal information. We use certain third-party tools, including Google Ads, Meta advertising tools, Google Analytics, and related cookies and pixels, to display advertisements that may be tailored to your interests based on personal information obtained from your activities over time and across nonaffiliated websites or online applications. This activity may be considered targeted advertising under applicable law.

We may disclose personal information that we collect, or you provide as described in this Privacy Policy:

• To our subsidiaries and affiliates.
• To contractors, service providers, and other third parties we use to support our organization and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them, including analytics providers, advertising and marketing partners, accessibility and site search providers, payment processors, IP-based geolocation processors, and security and fraud-prevention processors.
• To a buyer or other successor in the event of a merger, divestiture, reorganization, dissolution, or other sale or transfer of some or all of Virginia Farm Bureau’s assets, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding, in which personal information held by Virginia Farm Bureau is among the assets transferred.
• To fulfill the purpose for which you provide it.
• For any other purpose disclosed by us when you provide the information.
• With your consent.

In addition, we may disclose information about you: (i) if we are required to do so by law or legal process (such as a court order or subpoena); (ii) in response to requests by government agencies, such as law enforcement agencies; (iii) to establish, exercise, or defend our legal rights; (iv) to protect, defend or enforce our policies, terms or agreements; (v) when we believe disclosure is necessary or appropriate to address security or to prevent physical or other harm or financial loss; or (vi) in connection with an investigation of suspected or actual illegal activity.

Note: We do not share SMS consent data with third parties.

Aggregate/De-identified information

We may aggregate, de-identify, and/or anonymize any information collected through our Services so that such information can no longer be linked to you or your device. For example, we may compile aggregate statistics to understand trends or research the percentage of users accessing a specific feature. Information that has been aggregated and de-identified is no longer subject to this Privacy Policy.

Privacy Rights and Choices

This section describes mechanisms you can use to control certain uses and disclosures of your information.

• Cookies and Other Tracking Technologies. You can set your browser to refuse all or some browser cookies or other tracking technology files, or to alert you when these files ae being sent. If you disable or refuse cookies or similar tracking files, some Services features may be inaccessible or not function properly.
• Email marketing choices and other notifications: We may send you email marketing communications about products, features, and services that may be of interest to you. To opt out from receiving marketing and promotional emails from us, please click the unsubscribe link located at the bottom of each marketing communication. You may also send us a request by email at trustcenter@vafb.com. If you opt out from receiving marketing emails, we may still send you non-marketing emails such as emails about your products or services, responses to your requests and inquiries, or notices of updates to terms and conditions or privacy practices.
• Targeted Advertising by Virginia Farm Bureau. If you do not want us to use the information that we collect or that you provide to us to deliver advertisements according to our advertisers’ target audience preferences, you can opt out of Ads & Personalization cookies through our cookie settings tool in the footer of the Website.

Security of your Personal Information

We maintain administrative, technical and physical safeguards to protect the personal information you provide against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure or use. However, no website, mobile application, database, or system is completely secure, and we cannot guarantee the security of your personal information transmitted to, though, using or in connection with the Services, particularly email, texts, or chats. Please carefully decide what information you send to us via such communications and take reasonable steps to protect your personal information against unauthorized disclosure or misuse.

Retention of Personal Information

We retain personal information for the time period reasonably necessary to achieve the purposes described in this Privacy Policy or any other notice provided at the time of collection, including to provide the Services and related services, comply with our legal obligations, resolve disputes, and enforce our agreements, unless a longer retention period is required or permitted by applicable law. We consider applicable law, statutes of limitation, industry standards, contractual requirements, or our internal records retention requirements and policies when determining retention periods.

Children’s Privacy

Our Services are intended for a general audience and is not directed to children. We do not knowingly collect personal information online from children under the age of 13. If we become aware that we have received personal information from a person under the age of 13, we will delete it in accordance with applicable law.

Other Online Services and Third-Party Features

For your convenience and information, the Services may contain links or references to other services, and may include third-party features such as apps, tools, widgets, and plug-ins. These online services and third-party features may operate independently from us. The privacy practices of the relevant third parties, including details on the information they may collect about you, are subject to the privacy statements of these parties, which we strongly suggest you review. To the extent any linked online services or third-party features are not owned or controlled by us, we are not responsible for these third parties’ information practices.

Changes to this Privacy Policy 

Virginia Farm Bureau may periodically update or change this Privacy Policy to reflect changes in our personal information practices. We will notify you of changes to this Privacy Policy as required by law and by updating the “last updated” date and posting the updated policy on the Website. 

Contact Information

If you have a question or concern about this Privacy Policy or our information practices, please contact us at trustcenter@vafb.com.

Virginia Farm Bureau Insurance Affiliated Companies

• Virginia Farm Bureau Fire & Casualty Insurance Company
• Virginia Farm Bureau Town & Country Insurance Company
• Virginia Farm Bureau Mutual Insurance Company
• Virginia Farm Bureau Federation
• Virginia Farm Bureau Service Corporation
• Employee Benefits Corporation of America
• Countryway Insurance Company
• Benefit Design Group
• Virginia Farm Bureau Insurance Agency, Inc.
• Insurance Agency Services LLC
• Custom Health Care, Inc.
• Virginia Farm Bureau Holding Corporation